Blog Marketers Dictionary - 10 Terms and Acronyms You Should Know
The Marketers Dictionary
The marketing world is a vast and intricate one with tons of terms and acronyms that could leave you wondering ‘what on earth does this mean’. Here are the first 10 to get you started. Happy learning!
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Analytics
What is sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better informed marketing decisions.
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BANT (budget, authority, needs and timeline)
Is a system used to assess the quality of a prospect. Once we've identified a prospect's quality based on the BANT criteria, we can use this information to prioritize sales leads and pursue those that are most qualified.
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Bounce Rate
In simple terms, your bounce rate refers to the percentage of visitors who land on one of your website’s pages and then leave without viewing any of the other pages on the site. There are several factors to consider when reviewing your bounce rate, for instance if you are paying for SEO are you reaching the right audience? If you have a high bounce rate it might be because you are advertising to the wrong people. As a result, it can be one of the most useful metrics for assessing website and web page performance as well as user behavior, so it is important that you or your search engine consultants pay attention to it.
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CAN-SPAM
Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act) The federal statute governing unsolicited commercial email (spam) (15 U.S.C. ... Prohibits false or misleading email header information and deceptive subject lines. Requires all commercial email messages to disclose certain information.
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CMO (Chief Marketing Officer)
Is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.
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CMS: Content Management System
A content management system is a software application that can be used to manage the creation and modification of digital content. CMSs are typically used for enterprise content management and web content management.
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Cost Per Action (CPA)
also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model, referring to a specified action – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
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Cost Per Click (CPC)
Also known as pay-per-click (PPC), cost per click (CPC) is a method that publishers use to bill advertisers based on the number of times a visitor clicks on an advertisement. The alternative is cost per thousand (CPM), which is the number of impressions, or viewers, in thousands, regardless of whether each viewer clicks on the advertisement or not.
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Application Programming Interface (API)
APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. APIs facilitate the data needed to provide solutions to customer problems
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B2B (Business-to-Business)
An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies.
Happy Marketing.