What Is Analytics And Why Should I Care?
One of the most popular and important technological aspects of today’s marketing and PR strategies is analytics. Analytical tools are currently undervalued and underused because marketers and small business owners are not taking the time to learn how to use them to their full advantage.
The top two most important reasons to care about data analytics:
- 1. They help you strategize the perfect marketing plan Today’s society is entirely focused and centered on the digital and online world. Whereas 25 years ago a simple newspaper article could influence your entire company’s image. Today data analytics allows you to track what people are saying and immediately address a bad press review. Not only does data analytics tell you who is talking about your company or service, it tells you who engages with all of that content (both what you put out and that of others), and it also tells you where they are and what content they often engage with. Data analytics is the modern day key to an effective marketing, PR and finance strategy as it tells you where your influence lies, where it doesn’t, and why. It allows you to find your demographic and manipulate it to your advantage.
- They help you save money.Money is one of the main concerns for every business, and it is always wise to make necessary cuts where possible. Without the use of data analytics, your company could be wasting thousands of dollars without noticing. This is simply due to a failure to track trends in your marketing procedures. Are your efforts working? Are you gaining more subscribers? Are people connecting and engaging with your content more or less? Simple programs like Google Analytics help you track specific keywords, clicks on ads and blogs, and even what people browse on your website. Even social media networks have their own easy-to-use form of data analysis in the form of insights. Once you know what people are engaging with, you can stop producing what they don’t engage with, and even monetize your content.
It takes a bit of dedication to learn the specifics of analytics and execute the perfect plan, so it is always wise to seek out professional help if it fits your budget.
Analytics has become the foundation for modern day marketing and social media presence success. It's a sure bet on reaching your target market and selling your service or product.