5 Reasons Why You Need To Integrate Video Content Into Your Tour Company
Why Incorporate Video Content Into Your Tour Company
It Sells!
A tour company provides the experience of an adventure to its clients with the promise of providing them with a means of exploration, thrill and relaxation. As a combination of both visual and auditory stimulation there really is no better way to market a tour than with a video. But why?
Here are 5 reasons why you should and need to incorporate video into your tour company.
1. Video is the best medium
Over the last decade, videos have skyrocketed to popularity, leaving other mediums for spreading information far behind. Take YouTube as an example. YouTube is the second-largest social media platform. In 2019 roughly 2.6 billion people used social media as their primary means of consuming information. Now consider the fact that YouTube is a video streaming platform, and your choice should be an obvious one.
2. Engagement
In a survey done by Consumer.com visitors proved to be 27 times more likely to click on a video ad than a banner ad, and the reason is simple, you’re actually seeing what you’re getting before you get it. And that brings us to reason number 3.
3. Comparison
By letting your prospects see what you’re offering you’re able to give them the option of comparing your product, against your competitors, and if you’ve done a good job of developing your product, then using video is the best way to show that your product is worthy of the standards you’ve set for it. And with that, you get to take advantage of reason number 4.
4. Teaser
If you’ve had any good business training you’ve more likely have been taught that one of the best and most effective ways to sell any product or service is through sampling. But if you’re selling a service, there’s also the option of using teasers. By providing your potential customers with a micro experience of what you’re offering you spark interest. The visual, and auditory stimulation can be so good that all that’s left is to actually experience it, and that improves the chances of a sale significantly.
5. Destination
An often overlooked part of a tour is getting to the destination of the tour, but that too is an experience, and you can use that experience to sell your tour. You’re probably wondering how. It’s simple really, provide your prospects with a taste of the destination that they’ll be travelling to. The country, it’s people and products and most importantly, how they’ll get there. It’s important to build an expectation and that expectation will convert to the overall experience.
Take a look at the video below, shot by One Agenda for one of our clients.
Conclusion
When all is said and done all the mediums used in marketing are tools that will eventually bring about results that convert into either more sales or stable revenue.
But when we think about a tour company, there really isn’t any better way to get your prospects closer to the experience without actually experiencing it, than video.