Video Integration In Content Marketing
They say it’s the future of content marketing, but don’t look so far ahead because the future is now. When it comes to material that provides value, relevance and versatility to consumers, videos are at the top of the list.
One of the most significant projected trends for 2019 was the integration of videos in content marketing. Brands are now figuring out how to make video content work for them, and many others are catching on. Video marketing is now perhaps the most popular advertising medium, as they play an integral role in online marketing strategies and are becoming as creative as ever.
So why is video such a captivating and useful marketing tool?
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Video content gives consumers a live view of what is going on;
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Video drives awareness with engaging, educational, inspiring, and entertaining content, made to capture attention and share.
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Videos are easy to digest
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Marketers love videos because they can provide a substantial Return On Investment through numerous channels.
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Videos are also sharable across multiple platforms, which offers a broader range to connect with audiences.
Still not convinced that videos are one of the most important elements in content marketing? Here are a few more reasons to consider video integration in your digital content plan:
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As humans, we love a good story. Videos provide the perfect opportunity to invoke emotional responses and to build trust, empathy, and credibility.
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We also process video content faster than written, and retain the information longer, which proves to be quite helpful for marketers.
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Many consumers prefer seeking out videos related to products or services before spending a dime.
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Research also shows that four times as many consumers prefer watching a video about a product rather than reading about it.
While written content like blogs and emails can describe a product, videos demonstrate it visually and convey consumer reactions. As a result, the audio/visual component of videos teases the viewer's senses in a realistic and personal way.
Check out this video ad conceptualized, scripted and produced by One Agenda for a client. The video is designed to give the viewer the full experience while teasing their senses.
Are you convinced yet? We’ve got stats to help get you there:
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According to Vidyard’s 2018 Video in Business Benchmark Report, nearly 90% of digital marketers are already using videos in their online marketing strategy.
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Worldwide, 51.9% of marketers cite video as the type of content that produces the best Return On Investment.
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More specifically, surveys show that video content embedded in the landing page of websites can increase your conversion rate by 80%.
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You are 53 times more likely to appear first on Google with a video embedded on your site.
At 3.6 billion, the number of internet users has exceeded half the world’s population. That’s how many potential consumers you are giving up when you avoid video content marketing.
Video production is becoming increasingly affordable and available, and all you need is some creativity and knowledge of human psychology. With the right balance, you too can harness the power of video content marketing.