5 Stats To Prove Why You Need Video Content For Your Hotel/Restaurant
The era of digital marketing has transformed the type of content that people connect with. It is now harder to capture hearts with eloquent write-ups that tease the senses, and galleries of stunning photos. To boost your digital presence, and effectively engage with your audience, video content marketing for your hotel or restaurant is your most powerful and effective option.
According to HubSpot, businesses publish an average of 18 videos every month. That one data point underscores the ever-increasing demand for videos and their value to marketing.
Many businesses ranging over different industries have made or are making significant investments towards creating video content. More and more hoteliers and restaurateurs are now using this medium to show off their stylish décor and culinary skills and to give guests a preview as to what to expect before they arrive. They use videos for their YouTube channels, website landing pages, promotional emails and more.
To hospitality professionals, image is everything, and to their guests, videos are the deal-breakers to which property they will visit.
Now here are five stats to prove why you need video content for your hotel or restaurant:
1. Videos trump photos
If a picture speaks a thousand words, then a video sings a billion. With the combination of visuals and sound, they have replaced the old-school approach of text and images, and they generate 1200% more shares on social media than the two mediums combined. You may reconsider investing in blogs and articles when you lean that 80% of web users prefer to watching a video than reading the text for the same content.
2. People depend on videos throughout the decision-making process
75% of guests are more likely to book a hotel after watching a related video. While planning trips or choosing where to eat people watch videos during the phases of the decision-making process, so it is a great tool for reaching prospective guests throughout the sales funnel.
3. Videos Increase Website’s Retention Rate
Video is the perfect persuasion tool for converting website browsers into booking customers. The average internet user spends nearly 88% more time on websites that have video content than those without. Including a video on your hotel’s website will encourage more interaction and increase your conversion rates from visitors to bookings.
4. Videos are the media with the best ROI
Of all the marketers around the globe, 52% name video as the type of content with the best ROI. Videos are a durable asset for your hotel or restaurant, meaning you could invest in it once and have your video fuel bookings for an extended period. For hospitality professionals who want to get the most from their digital marketing investments, video content is one of the more efficient ways to achieve those gains.
5. Videos can help your property get found
People can find your hotel easier if you post video content. Google owns YouTube, so having a YouTube presence will improve your odds of your property getting discovered via an online search.
Many social media platforms heavily reward accounts that post video content. On Facebook video content generates 59% more engagement than any other form of content.
So, what should you make of this? The best option would be to integrate video content into your digital marketing strategy now or risk getting left behind by your competition.
Show off your favourite chef in action, interview some of your regulars or highlight some of your best dishes like in this video we produced for Silversands Grenada.